Groupon recently launched a new fundraising feature - G-Team – a platform for nonprofits and causes to raise money to support a specific project for the greater good. According to its website: “Groupon followers who want to do good, have fun, and make a real impact can now join forces through G-Team campaigns. G-Team campaigns range from ridiculous flashmobs to fundraisers that benefit local community organizations. Every G-Team campaign connects you with enough people to achieve something awesome that you couldn’t have done alone.” Here’s how it works (in broad terms, you can find all of the details on the link below):
- Nonprofits must fill out an online application and include their unique G-Team campaign concept.
- Once approved, G-Team works with the nonprofit to set a fundraising goal, usually $500 to $1,000, and finalize the details around their specific project. G-Team campaigns must be centered around a project, rather than general fundraising. For example, a nonprofit may need to raise funds to pay for a new library in a public school. The Groupon would read something like: “Help us raise $1,000 so that we can provide enough books to fill a new library at ABC Elementary and help 100 3rd graders learn how to read each year.”
- The deal is “on” in Groupon-speak when a predetermined minimum amount of people make a donation.
It’s nice to see that Groupon is using the power of its massive reach to do good in the communities it serves. I’ll be sure to update this post once G-Team publishes case studies from this new endeavor. More info: http://www.groupon.com/g-team.