“Pay no attention to that man behind the curtain,” booms the Wizard of Oz in the classic 1939 film of the same name. It has been nearly 75 years since Frank Morgan uttered that famous, metaphorical phrase. Today, the “man behind the curtain” has become a representative statement, exchanged for nearly anything that is meant to be kept secret or undiscovered. ...
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Social media accounts are now what email accounts were in 1997: simultaneously ubiquitous and cool, providing free channels of communication to virtually everyone with access to the internet. With budgets shrinking, the public sector has turned to social media in the hopes of achieving important communication goals with less money. Incite studied public health departments...
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At Incite, we believe the most effective cause marketing campaigns are the result of thoughtful partnerships and alignment between a cause or nonprofit, corporation or brand and media outlet that all share the same target audience. In The Cause Marketing Triangle: A New Approach to Cause Marketing, we take a closer look at the benefits such a partnership brings to a...
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At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. In this white paper, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six pillars of effective cause marketing. To download this...
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