We’ve come across a couple of cause campaigns that partner fashion retailers with nonprofits that need/distribute clothes. The concept is an easy to replicate so if your nonprofit has a distribution channel or donation element – get creative and go pitch some fashion retailers.
Bon-Ton is partnering with Goodwill Industries to encourage consumers to “wear it forward” during the semi-annual Goodwill Sale March 7–22. Consumers can donate their used clothes at Bon-Ton stores to benefit Goodwill or can donate to Goodwill and register with BonTon.com. All donors receive discounts at any of Bon-Ton’s stores or online, along with a chance to win $25 and $50 gift cards instantly and be entered into the Grand Prize sweepstakes for a $1,000 Shopping Spree.
DoSomething.org and Aeropostale have teamed up for the past 5 years with a similar donation campaign, Teens for Jeans. DoSomething.org has terrific reach to the youth market and encourages teens to donate their used jeans at Aeropostale locations and in return the teens receive 25% off coupons for a new pair.
How your nonprofit can use this with potential fashion retailers/sponsors:
1. Keep it simple for consumers: “Just donate clothes and get discounts/sweepstakes entry”
2. Do both the couponing and the sweepstakes.
3. Add a digital element with Facebook, Twitter and streaming/banner ads.