I have spent the bulk of my career working with companies and nonprofit organizations (large and small) to create initiatives and corresponding marketing campaigns aimed at making a positive impact in people’s lives. Let me start by saying all of the partners I have had the pleasure of working with are trying to do a good thing…trying to do “the right” thing. ...
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Our very own Matt Scelza, Director of Incite, LA, will be delivering a workshop at the Center for Nonprofit Management on Wednesday, April 18 2012, 9:30am – 12:30pm. To sign up for the workshop: click here for the Center’s website. Here are the details: Instructor: Matt Scelza Course Description: Immerse yourself in the fast growing area of cause marketing....
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We’ve come across a couple of cause campaigns that partner fashion retailers with nonprofits that need/distribute clothes. The concept is an easy to replicate so if your nonprofit has a distribution channel or donation element – get creative and go pitch some fashion retailers. Bon-Ton is partnering with Goodwill Industries to encourage consumers to...
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A large and rather enjoyable part of my job is helping our corporate, nonprofit and government clients develop their cause and social marketing strategies. “What are the goals you have in place for your campaign or outreach effort?” I always find myself asking. More often than not, I hear the word awareness included in some form or fashion when they respond. I...
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This blog post is written by Matt Scelza, Director, Incite Los Angeles, 818.238.6646, Twitter: @causesla Having first worked for 15 years at several nonprofits and the last couple of years as a marketing consultant with Incite, I have seen how nonprofit marketing campaigns work. Unfortunately, I also have seen how they fail. Here are my hard-learned lessons,...
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Groupon recently launched a new fundraising feature - G-Team – a platform for nonprofits and causes to raise money to support a specific project for the greater good. According to its website: “Groupon followers who want to do good, have fun, and make a real impact can now join forces through G-Team campaigns. G-Team campaigns range from ridiculous...
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