Groupon recently launched a new fundraising feature - G-Team – a platform for nonprofits and causes to raise money to support a specific project for the greater good. According to its website: “Groupon followers who want to do good, have fun, and make a real impact can now join forces through G-Team campaigns. G-Team campaigns range from ridiculous flashmobs to fundraisers that benefit local community organizations. Every G-Team campaign connects you with enough people to achieve something awesome that you couldn’t have done alone.” Here’s how it works (in broad terms, you can find all of the details on the link below):
It’s nice to see that Groupon is using the power of its massive reach to do good in the communities it serves. I’ll be sure to update this post once G-Team publishes case studies from this new endeavor. More info: http://www.groupon.com/g-team.