Tectonic healthcare shifts in our country are causing quite a shakeup! New community clinics are rushing to open their doors. Health insurance companies are expanding their offerings. Doctors and hospitals are bracing for a wave of new patients. Media is chattering incessantly about the tweaks and shifts of our nation’s healthcare systems caused by the Affordable Care...
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Do you ever have the feeling that you need to deal with something, but it’s so large and complex, you would rather kick the can down the road a bit longer until you REALLY have to deal with it? This is exactly how so many Americans feel about Healthcare reform. Great, (or not great, depending on your political preferences) it passed, now what? Well, for starters,...
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What are your thoughts on evolution? The evolution of cause marketing that is… The past two decades have revealed a steadily evolving field from early, basic cause marketing efforts to today’s broader corporate social responsibility (CSR) platforms. What began as a ‘simple’ drive to generate sales through cause association (traditional cause marketing) more...
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It has been 4 days since Hurricane Sandy made landfall, and my colleagues in Lower Manhattan remain without power and water. Ironically, as I sit in my lighted, heated office in Indianapolis sipping hazelnut coffee in front of two computer screens, I am the one feeling powerless. Brief, chilling text messages from New York read: “still without power and water,”...
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What did you miss this year at Advertising Week? A lot! Fortunately, the folks at Ad Week captured our panels, and we’ve archived them for you below. The Power of Celebrity Endorsement and Media Join industry leaders as they discuss the keys to effective cause and social marketing campaigns – and how celebrity alignment and targeted media partnerships can help...
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Just finished a great article in The New Yorker by Atul Gawande called “Big Med”. In very simple terms he describes the incredibly efficient model of supply chain management that the successful restaurant chain The Cheesecake Factory employs and how big medicine could benefit from that same model. My favorite quote was: “In medicine, too, we are trying to deliver...
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