Architects of Change Make a Big Impact on Cental Texas Schools

Posted by Kaitlin Ferries on Apr 15, 2013 in Cause Marketing, Nonprofit Marketing | 0 comments

On March 1, 2013 E3 Alliance presented Incite Austin with the Architects of Change award. The award recognizes individuals or organizations that exemplify true commitment to the regional collaborative change process and provide meaningful impact toward the goals of The Blueprint for Educational Change. “The Blueprint for Educational Change and E3 Alliance are only as...

Incite and Guinness Give the City of St. Louis a Reason to Celebrate

Posted by Kaitlin Ferries on Apr 15, 2013 in Cause Marketing | 0 comments

The City of St. Louis had a few extra reasons to celebrate Mardi Gras and St. Patrick’s Day this year.  Incite partnered Guinness with local radio station personalities Lux and Lern, hosts of 105.7 The Point and KSHE 95, to rally people in support of local heroes: firemen. The Professional Firefighters of Eastern Missouri Community Outreach program supports families...

Cause Evolution ~ Reflections from AWNY’s Innovation in CSR Discussion

Posted by Sarah Harris on Jan 31, 2013 in Cause Marketing, Corporate Social Responsibility, Emerging Trends | 1 comment

What are your thoughts on evolution? The evolution of cause marketing that is… The past two decades have revealed a steadily evolving field from early, basic cause marketing efforts to today’s broader corporate social responsibility (CSR) platforms. What began as a ‘simple’ drive to generate sales through cause association (traditional cause marketing) more...

Power 106′s Rikki Martinez and Westwood College at Santee High School

Posted by Kaitlin Ferries on Jan 14, 2013 in Cause Marketing | 0 comments

KSHE95 Blood Drive Passes 135,000 Units of Blood Milestone, Helps Save Thousands of Lives

Posted by Kaitlin Ferries on Dec 17, 2012 in Cause Marketing | 0 comments

The KSHE 95 Winter Blood Drive has officially collected over 135,000 units of blood, helping save around 400,000 lives since its inception in 1984. The 2012 Winter Blood Drive collected 2,579 productive units of blood, just shy of the blood drive’s 2,600 unit goal. Incite began increasing the visibility of the blood drive in 2011 by adding sponsors such as Jefferson...

Cause Marketing is About Sales…And That’s OK

Posted by Jeremy Smith on Nov 30, 2012 in Cause Marketing, Emerging Trends | 0 comments

Having dedicated most of my professional life to using media for good, I am a frequent consumer of cause marketing surveys, reports, position papers, and blog posts.  For years, cause marketing experts have been exposing the critical nature of authenticity and transparency when corporate entities partner with charitable organizations for mutual benefit.  I agree that...