Nonprofit Marketing
architects of change make a big impact on central texas schools
On March 1, 2013 E3 Alliance presented Incite Austin with the Architects of Change award. The award recognizes individuals or organizations that exemplify true commitment to the regional collaborative change process and provide meaningful impact toward the goals of The … learn more
round rock’s stony point high school named national champion in 2012 get schooled attendance challenge with a 5.06% attendance gain
Stony Point High School in Round Rock, Texas set out to improve school attendance and ended up transforming the entire school community, boosting student engagement, posting huge attendance gains and winning a national championship in the Get Schooled 2012 Fall … learn more
disaster relief – should we send money or send help?
It has been 4 days since Hurricane Sandy made landfall, and my colleagues in Lower Manhattan remain without power and water. Ironically, as I sit in my lighted, heated office in Indianapolis sipping hazelnut coffee in front of two computer … learn more
incite panels at advertising week IX
What did you miss this year at Advertising Week? A lot! Fortunately, the folks at Ad Week captured our panels, and we’ve archived them for you below. The Power of Celebrity Endorsement and Media Join industry leaders as they discuss … learn more
remember: nonprofit is a tax status, not a business strategy
In The Saturday Essay in The Wall Street Journal, Dan Pallotta asks “Why Can’t We Sell Charity Like We Sell Perfume?” Pallotta makes several key points, but his main argument is that we treat nonprofit organizations as a completely separate … learn more
own up to it…owning something is not transformative
I have spent the bulk of my career working with companies and nonprofit organizations (large and small) to create initiatives and corresponding marketing campaigns aimed at making a positive impact in people’s lives. Let me start by saying all of … learn more
nonprofit marketing workshop – cause-based marketing and corporate partnerships
Our very own Matt Scelza, Director of Incite, LA, will be delivering a workshop at the Center for Nonprofit Management on Wednesday, April 18 2012, 9:30am – 12:30pm. To sign up for the workshop: click here for the Center’s website. Here … learn more
simple and effective cause marketing campaigns for fashion retailers and nonprofits
We’ve come across a couple of cause campaigns that partner fashion retailers with nonprofits that need/distribute clothes. The concept is an easy to replicate so if your nonprofit has a distribution channel or donation element – get creative and go pitch … learn more
there is no place for awareness campaigns (cause marketing)
A large and rather enjoyable part of my job is helping our corporate, nonprofit and government clients develop their cause and social marketing strategies. “What are the goals you have in place for your campaign or outreach effort?” I always … learn more
4 tips for nonprofit marketing campaigns
This blog post is written by Matt Scelza, Director, Incite Los Angeles, 818.238.6646, Twitter: @causesla Having first worked for 15 years at several nonprofits and the last couple of years as a marketing consultant with Incite, I have seen how nonprofit … learn more